Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
By harnessing the power ofwel programmatic advertising platforms, prDOOH technology, and gegevens-driven AI innovation, leading alcoholic cider brand Magners launched a mobile-based retargeting campaign that resulted in universal marketing success.
Besides the efficiency brought in by the reduced need for human intervention and AI-driven algorithms, here are five advantages ofwel using programmatic advertising.
One of the biggest benefits is that programmatic advertising helps the advertiser make data-driven decisions, increasing ad revenue.
For instance, you can serve ads of a CRM application to a marketer or salesperson on business publications.
DSPs are like superheroes for advertisers and agencies. They swoop in to help them buy ad space across the het web, using cutting-edge tech like real-time bidding.
Spoor je spelers aan om producten rechtstreeks in jouw Instagram-webwinkel te ontdekken, bekijken en aankopen.
As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique brand story while producing top-notch performance.
The success ofwel a programmatic campaign heavily depends on selecting the right technology platforms and partners. Marketers must choose platforms that offer transparency, robust targeting capabilities, and reliable analytics.
Compare DSPs to Google Ads — but instead of pushing your ads to an unknown list of display partners, a DSP pushes click here out your ads to a high-caliber network ofwel publishers across a wide range ofwel mediums.
Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space.
It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.
Iedere maand bezoeken 26,5 miljoen personen een app en webwinkel aangaande Omroep Brabant. Deze bezoekers volgen trouw het nieuws in Brabant en willen begrijpen hetgeen daar in de provincie leeft. Met jouw online actie bereik je dit miljoenenpubliek.
Behandeling beheerde indelingen om aantrekkelijke Instagram-advertenties te produceren die je helpen je doelen te bereiken.